Colegio Nueva Granada’s logotype is composed of the school’s acronym using Garamond Bold font, which is also used in the school’s original shield. Given our motto “Honored Tradition & Visionary Future”, the logo was recently redesigned to hold up a more modern and solid visual identity as well as a sonorous reference to the way the school is known internationally (CNG) while still commending tradition by keeping the typography used in the shield.
It is possible to use one of the following variations of the CNG logotype for any internal communications. Keep in mind that for any external communications only the short version of the logotype should be used. The words “NUEVA GRANADA” should always be capitalized.
The school’s shield must be used only in institutional publications such as diplomas, presentation cards, official invitations, publications from the directives, plaques, and recognition pieces.
The main font family for the logotype is Garamond Bold. In the variations of the logo where the full school name is visible Garamond Italic is used for the word “Colegio” and Garamond Bold is used for the words “NUEVA GRANADA”.
Complementary fonts for institutional publications and stationary are:
Color is one of the most important style elements in the impact and distinction of visual identity. Colegio Nueva Granada has a chromatic range that consists of both a primary and secondary color pallet. The use of each of these pallets depends on the type of communication and graphic design of the piece. Proper use of these color pallets is indispensable to maintain the brand’s identity.
APPLICATIONS OF THE COLOR PALLETS
It is important to use the CNG logotype and its variations adequately and only as specified in this manual. Ideally the variations of the logo should be used in color or over a colored background. The versions of the logotype that are on a scale of grey are recommended for use only in photocopies.
SOME INADEQUATE USES OF THE IMAGE