CNG Visual Identity: Visual Identity

LOGOTYPE

Colegio Nueva Granada’s logotype is composed of the school’s acronym using Garamond Bold font, which is also used in the school’s original shield. Given our motto “Honored Tradition & Visionary Future”, the logo was recently redesigned to hold up a more modern and solid visual identity as well as a sonorous reference to the way the school is known internationally (CNG) while still commending tradition by keeping the typography used in the shield. 

VARIATIONS

It is possible to use one of the following variations of the CNG logotype for any internal communications. Keep in mind that for any external communications only the short version of the logotype should be used. The words “NUEVA GRANADA” should always be capitalized.  

SHIELD

The school’s shield must be used only in institutional publications such as diplomas, presentation cards, official invitations, publications from the directives, plaques, and recognition pieces. 

FONTS 

The main font family for the logotype is Garamond Bold. In the variations of the logo where the full school name is visible Garamond Italic is used for the word “Colegio” and Garamond Bold is used for the words “NUEVA GRANADA”.

Complementary fonts for institutional publications and stationary are:

• Gotham Bold, Black, and Book for titles and salient paragraphs
• Helvetica Lt Std in its condensed variations for data such as numbers and contact information.
• Garamond or Garamond Premier Pro in its regular typographic weight or in bold for bodies of text as well as its respective italic variations. 

COLOR PALLETS 

Color is one of the most important style elements in the impact and distinction of visual identity. Colegio Nueva Granada has a chromatic range that consists of both a primary and secondary color pallet. The use of each of these pallets depends on the type of communication and graphic design of the piece. Proper use of these color pallets is indispensable to maintain the brand’s identity. 

APPLICATIONS OF THE COLOR PALLETS

It is important to use the CNG logotype and its variations adequately and only as specified in this manual. Ideally the variations of the logo should be used in color or over a colored background. The versions of the logotype that are on a scale of grey are recommended for use only in photocopies. 

SOME INADEQUATE USES OF THE IMAGE

1. Increasing or decreasing the size of the logo in a disproportionate way and thus causing distortion in the image.
2. Applying different colors to each character in the logo.
3. Using the logotype without the inferior line.
4. Using the logotype with the font Garamond Premier Pro or any other font that isn’t the one established in this manual.
5. Applying the logotype within enclosed rectangles that separate it from the background of the piece.
6. Using the long version of the logotype with any degree of inclination or vertically.
7. Applying the logotype over textures that compromise its legibility. 
8. Using any shades or colors that are not stipulated within this manual.
9. Using the logotype in soft shades that make it lose strength and contrast.
10. Applying any effects or shading to the logotype. 
11. Modifying the original proportions of the school shield. 
12. Using the school shield with any modifications not stipulated within this manual. 

SIGNPOSTING 

CNG has established a signposting system for all buildings, classrooms, offices, and other spaces around campus. All signs throughout campus must be aligned with the signposting system and institutional guidelines.